Strategic Communication, BA
| Code | Title | Credits |
|---|---|---|
| Strategic Communication | 41 | |
| Foundation Courses | ||
| COMMUNICATION TODAY | ||
| PROFESSIONAL WRITING I | ||
| PROFESSIONAL WRITING II | ||
| MEDIA LAW AND ETHICS | ||
| COMMUNICATIONS RESEARCH METH | ||
| Survey Courses - take one: | ||
| SOCIAL MEDIA IN SOCIETY/BUSINESS | ||
| PRINC & PRACT OF PUB RELATIONS | ||
| THE ADVERTISING CAMPAIGN | ||
| PUBLIC RELATIONS CAMPAIGNS | ||
| Writing and Storytelling - take two: | ||
| DIGITAL CONTENT & ENGAGEMENT | ||
| STRATEGIC WRITING & PROFESSIONAL COMM | ||
| ADVERTISING COPYWRITING:FINDING YOUR VOICE | ||
| MULTIMEDIA COPYWRITING | ||
| STORYTELLING WITH DATA | ||
| NEWSWRITING & REPORTING I | ||
| WRITING FOR ADVOCACY | ||
| Production - take one: | ||
| VIDEO PRODUCTION | ||
| INTRO TO GRAPHIC DESIGN | ||
| Engagement - take one: | ||
| DIGITAL MARKETING | ||
| SOCIAL MEDIA STRATEGY & ENGAGEMENT | ||
| MEASUREMENT:SEO/SEM/ANALYTICS | ||
| Elective - take any elective course from JMC or SC without duplicating required courses | ||
| Capstone Courses | ||
| SYNAPSE:SYMPHONIC THINKING IN ACTION | ||
| COMPREHENSIVE EXPERIENCE | ||
| Out of Major Cognate | 9 | |
| PRINCIPLES OF MARKETING | ||
| CONSUMER BEHAVIOR | ||
| EFFECTIVE SPEAKING & PRESENTATIONS | ||
| Foriegn Language 1 | 3 | |
| General Education Requirements 2 | 37 | |
| General Electives (enough to reach 120 credits) | 30 | |
| Total Credits | 120 | |
- 1
Language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.
- 2
The Jandoli School of Communication requires MATH-107 or MATH-135 to satisfy the University’s Quantitative Literacy General Education Requirement.
NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.
Students must take a minimum of 72 hours outside of JMC or SC coursework per ACEJMC guidelines.
| First Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| JMC-101 | 3 | JMC-111 | 3 |
| JMC-110 | 3 | ENG-102 | 3 |
| ENG-101 | 3 | PHIL-104 | 3 |
| BONA-101 | 3 | THFS-101 | 3 |
| Modern Language 1 | 3 | Modern Language1 | 3 |
| 15 | 15 | ||
| Second Year | |||
| Fall | Credits | Spring | Credits |
| JMC-201 | 3 | SC-210 | 3 |
| JMC-245 | 3 | SC-220 | 3 |
| General Education Natural Science with Lab | 4 | General Education Social Science Requirement | 3 |
| General Education Philosophy Requirement | 3 | General Education Quantitative Reasoning Requirement2 | 3 |
| Modern Language1 | 3 | Modern Language1 | 3 |
| 16 | 15 | ||
| Third Year | |||
| Fall | Credits | Spring | Credits |
| COM-102 | 3 | General Education THFS Requirement | 3 |
| MKT-301 | 3 | MKT-302 | 3 |
| SC-304 | 3 | SC-341 | 3 |
| General Education History Requirement | 3 | General Education VIPA Requirement | 3 |
| General Education Writing Designation Requirement | 3 | General Education Diversity Requirement | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| Fall | Credits | Spring | Credits |
| JMC-300 | 3 | SC-499 | 2 |
| SC-497A | 6 | ENG-325 | 3 |
| JMC-399 | 3 | ENG-213 | 3 |
| General Elective | 3 | WS-313 | 3 |
| General Elective | 3 | ||
| 15 | 14 | ||
| Total Credits 120 | |||
- 1
Language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.
- 2
The Jandoli School of Communication requires MATH-107 or MATH-135 to satisfy the University’s Quantitative Literacy General Education Requirement.
NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.
Students must take a minimum of 72 hours outside of JMC or SC coursework per ACEJMC guidelines.