Advertising and Public Relations, BA
| Code | Title | Credits |
|---|---|---|
| Advertising and Public Relations | 50 | |
| Foundation Courses | ||
| COMMUNICATION TODAY | ||
| PROFESSIONAL WRITING I | ||
| PROFESSIONAL WRITING II | ||
| VIDEO STORYTELLING | ||
| INTRO TO GRAPHIC DESIGN | ||
| PHOTO STORYTELLING | ||
| MEDIA LAW AND ETHICS | ||
| COMMUNICATIONS RESEARCH METH | ||
| ETHICS, EQUITY & EMPATHY IN PRACTICE | ||
| DIGITAL CONTENT & ENGAGEMENT | ||
| PRINC & PRACT OF PUB RELATIONS | ||
| THE ADVERTISING CAMPAIGN | ||
| Electives (take two): | ||
| DIGITAL MARKETING | ||
| SOCIAL MEDIA STRATEGY & ENGAGEMENT | ||
| ADVERTISING COPYWRITING:FINDING YOUR VOICE | ||
| MULTIMEDIA COPYWRITING | ||
| PUBLIC RELATIONS CAMPAIGNS | ||
| CRISIS COMMUNICATION | ||
| AAF CASE STUDY | ||
| MEDIA EFFECTS | ||
| SEMIOTICS:SIGNS & SYMBOLS | ||
| Capstone Courses: | ||
| SYNAPSE:SYMPHONIC THINKING IN ACTION | ||
| COMPREHENSIVE EXPERIENCE | ||
| Out of Major Cognate Courses: | 9 | |
| PRINCIPLES OF MARKETING | ||
| CONSUMER BEHAVIOR | ||
| EFFECTIVE SPEAKING & PRESENTATIONS | ||
| Foreign Language 1 | 3 | |
| General Education Requirements 2 | 37 | |
| General Electives (enough to reach 120 credits) | 21 | |
| Total Credits | 120 | |
- 1
Language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.
- 2
The Jandoli School of Communication requires MATH-107 or MATH-135 to satisfy the University’s Quantitative Literacy General Education Requirement.
NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.
Students must take a minimum of 72 hours outside of JMC or SC coursework per ACEJMC guidelines.