Sports Management, BBA
The sports management major prepares leaders to work in the business side of sports, where you will use the same management, financial, operational and marketing skills as any other business industry.
Sports management is an exciting, in-demand industry, one the U.S. Bureau of Labor Statistics predicts will see expansion through 2028.
A business degree at its core, our sports management majors choose an area of concentration from one of the following disciplines: accounting, finance, human resource management, or marketing. Our program offers a balance between business theory and sports management, preparing you for a variety of career opportunities:
- management and executive positions with professional sport franchises or collegiate athletics
- sports facility and event management
- sports marketing, sales, promotion and advertising
- student-athlete affairs
- sports information, fundraising and development
- hospitality management
- nonprofit sports organizations
You will be equipped with knowledge and understanding of fundamental principles required for success in the profession, such as:
- practical knowledge and skill competencies for facility and event management
- an introduction to game and event administration
- successful sales and promotion behaviors for meeting organizational goals
- sport organization management
- effective leadership
- strategic planning and creative problem solving
What's more, the university's Franciscan values and mission are incorporated into our curriculum. You will be equipped to analyze moral and ethical issues related to sport, and to develop a personal philosophy regarding social responsibility and moral commitment in a sports management setting.
Sports management majors learn by doing
All sports management majors will complete a three-credit, 150-hour internship, and two one-credit, 50-hour practicums, which are essentially mini-internships.
The internship is served with an organization that will provide the student with practical sports industry experience directly related to the business world of sports. Students will seek internships on their own, with guidance from the School of Business internship coordinator.
The two practicums are served with the university's Department of Athletics, assisting with the planning, organization and conducting of activities in St. Bonaventure's highly respected Division I athletic programs. These are invaluable experiences that provide direct exposure to the business world of sports.
| Code | Title | Credits |
|---|---|---|
| Sport Management Courses Required for the Major | 32 | |
| INTRO TO SPORTS MANAGEMENT | ||
| SPORTS MARKETING | ||
| THE ECON & FIN OF SPORTS | ||
| SPORTS MANAGEMENT PRACTICUM I | ||
| SPORT FACILITY & EVENT MANAGEMENT | ||
| SPORTS MANAGEMENT PRACTICUM II | ||
| SPORTS MANAGEMENT MAJOR INTERNSHIP | ||
| STRATEGIC MANAGEMENT IN SPORT ORGANIZATIONS | ||
Select one of the following electives: | ||
| SPORTS & AMERICAN SOCIETY | ||
| PHIL/PRINC INTERSCHOLASTIC ATH | ||
| SOCIAL THEORY OF SPORT | ||
| WOMEN IN SPORTS | ||
or WS-313 | WOMEN IN SPORTS | |
| SPORTS TV PRODUCTION I | ||
| EVENT & SPONSORSHIP MARKETING | ||
| SPORTS AND THE LAW | ||
| SPORTS ANALYTICS | ||
| SPORT & EXERCISE PSYCH | ||
| SPORTS PROMOTION & SALES MANAGEMENT | ||
Concentration | ||
| School of Business Required Courses | 30 | |
| INTRO TO FINANCIAL ACCT | ||
| INTRO TO MANAGERIAL ACCT | ||
| BUSINESS INFORMATION SYSTEMS | ||
| BUSINESS LAW I | ||
| CORPORATION FINANCE | ||
| MGMT & ORGANIZA.BEHAVIOR | ||
| PRODUCTION OPERATION MGMT | ||
| BUSINESS POLICY | ||
| PRINCIPLES OF MARKETING | ||
| STATISTICAL APPS FOR BUSINESS | ||
| Non-Business Requirements | ||
| General Education Requirements | 37 | |
| ECO-101 | MICROECONOMIC PRINCIPLES | 3 |
| ECO-102 | MACROECONOMIC PRINCIPLES | 3 |
| QMX-210 | QUANTITATIVE APPLICATION FOR BUSINESS STUDENTS 1 | 3 |
| QMX-211 | INTRODUCTION TO STATISTICS | 3 |
| BIS-220 | BUSINESS TECHNOLOGY APPLICATIONS | 3 |
| SC-301 | STRATEGIC WRITING & PROFESSIONAL COMM | 3 |
| General Electives | 3 | |
| Total Credits | 120 | |
Sport Management Concentrations
Four concentrations are available to Sport Management majors. A Sport Management major wishing to declare one of these concentrations must complete the following 9 credits for their electives:
Accounting
| Code | Title | Credits |
|---|---|---|
| Select three of the following: | 9 | |
| ACCT INFO SYSTEMS (350) | ||
| ADV MANAGERIAL ACCOUNTING | ||
| INTRO. TO TAXES | ||
| INTERM FIN REPORT I | ||
| INTERM FIN REPORT II | ||
| ADV. ACCOUNTING II | ||
| Total Credits | 9 | |
Finance
| Code | Title | Credits |
|---|---|---|
| Select three of the following: | 9 | |
| SPORTS ANALYTICS | ||
| ECONOMETRICS FOR FINANCE | ||
| MONEY AND BANKING | ||
| ADV CORPORATE FINANCE | ||
| PROBLEMS IN FINANCE | ||
| INVESTMENTS | ||
| Total Credits | 9 | |
Human Resource Management
| Code | Title | Credits |
|---|---|---|
| MGT-401 | PERSONNEL/HUMAN RESOURCE | 3 |
| MGT-402 | ADVANCED HUMAN RESOURCE MANAGEMENT | 3 |
| Select one of the following: | 3 | |
| SPORTS PROMOTION & SALES MANAGEMENT | ||
| SOCIAL ROLES IN ORGANIZATIONS | ||
| ORGANIZATION DEVELOPMENT | ||
| Total Credits | 9 | |
Marketing
| Code | Title | Credits |
|---|---|---|
| Select three of the following: | 9 | |
| SPORTS PROMOTION & SALES MANAGEMENT | ||
| CONSUMER BEHAVIOR | ||
| SALES MANAGEMENT & PERSONAL SELLING | ||
| INTEGRATED MARKETING COMMUNICATION | ||
| DIGITAL & SOCIAL MEDIA MARKETING | ||
| EVENT & SPONSORSHIP MARKETING | ||
| Total Credits | 9 | |
| First Year | |||
|---|---|---|---|
| Fall | Credits | Spring | Credits |
| THFS-101 | 3 | BSM-329 | 3 |
| QMX-2101 | 3 | ECO-101 | 3 |
| ENG-101 | 3 | ENG-102 | 3 |
| ACCT-201 | 3 | ACCT-202 | 3 |
| BONA-101 | 3 | BIS-220 | 3 |
| 15 | 15 | ||
| Second Year | |||
| Fall | Credits | Spring | Credits |
| ECO-102 | 3 | MGT-301 | 3 |
| QMX-211 | 3 | BLX-210 | 3 |
| BSM-201 | 3 | QMX-212 | 3 |
| General Education Requirement | 3 | General Education Requirement | 3 |
| MKT-301 | 3 | BSM-309 | 3 |
| BSM-200 | 1 | ||
| 15 | 16 | ||
| Third Year | |||
| Fall | Credits | Spring | Credits |
| SC-301 | 3 | MGT-306 | 3 |
| Sport Management Elective2 | 3 | Concentration3 | 3 |
| FIN-301 | 3 | BIS-310 | 3 |
| General Education Requirement | 3 | General Education Requirement | 3 |
| General Education Requirement | 3 | General Education Requirement | 3 |
| BSM-300 | 1 | ||
| 15 | 16 | ||
| Fourth Year | |||
| Fall | Credits | Spring | Credits |
| BSM-333 | 3 | General Education Requirement | 3 |
| Concentration3 | 3 | BSM-400 | 3 |
| Concentration 3 | 3 | MGT-413 | 3 |
| BSM-401 | 3 | General Elective | 3 |
| General Education Requirement | 4 | ||
| 16 | 12 | ||
| Total Credits 120 | |||